// Mission & Vision
We develop deep-tech & frontier technologies for a new generation of highly innovative business models and products.
Welcome to the Definity Loop. Definity Labs, Inc. is the deep-tech and frontier technology arm of Avonao & Incredible, Inc., Revant, and 99industries. Together, we share the mission and vision of taking our stark technological innovation power to the next logical level(s).
Agentic AI
Human-like AI solutions that solve highly complex tasks quickly, precisely, and autonomously.
The internet is still in its early days, and we are designing its next logical iterations.
Internet
SaaS
B2C and B2B software products that completely redefine standards and impact — and scale without limits.
FinTech solutions that go far beyond processing transactions. We’re creating FinTech 2.0.
FinTech
Wearables
The future doesn’t belong to the smartphone, but to the next generations of smart wearables.
We are rethinking compute from the ground up, with solutions that will have an impact well into the 22nd century.
Silicon
Retail
It’s time for a fundamental paradigm shift in brick-and-mortar retail. We’re ready for it — today.
Shopping is more than a two-sided transaction. Today, “customers are leading the companies they buy from.”
eCommerce
XR / AR / VR
It takes more than a VR headset to truly make the world a smarter place. And that’s exactly what we’re working on.
Media is often described as linear or non-linear. But we’re already thinking several steps ahead.
Media
Tech-Stack (Core)












Agentic AI
Human-like AI solutions that solve highly complex tasks quickly, precisely, and autonomously.
Internet
The internet is still in its early days, and we are designing its next logical iterations.
SaaS
B2C and B2B software products that completely redefine standards and impact — and scale without limits.
FinTech
FinTech solutions that go far beyond processing transactions. We’re creating FinTech 2.0.
Wearables
The future doesn’t belong to the smartphone, but to the next generations of smart wearables.
Silicon
We are rethinking compute from the ground up, with solutions that will have an impact well into the 22nd century.
Retail
It’s time for a fundamental paradigm shift in brick-and-mortar retail. We’re ready for it — today.
eCommerce
Shopping is more than a two-sided transaction. Today, “customers are leading the companies they buy from.”
XR / AR / VR
It takes more than a VR headset to truly make the world a smarter place. And that’s exactly what we’re working on.
Media
Media is often described as linear or non-linear. But we’re already thinking several steps ahead.
Tech-Stack (Core Components)












// Select Work-In-Progress

AIaaS for Enterprise & beyond.
Details are available for qualified parties only. To get qualified, please contact us via the contact form at the bottom of the page.

Industrial & Machinery
Details are available for qualified parties only. To get qualified, please contact us via the contact form at the bottom of the page.
// Select Work-In-Progress

AIaaS for Enterprise & beyond.
Details are available for qualified parties only. To get qualified, please contact us via the contact form at the bottom of the page.

Industrial & Machinery
Details are available for qualified parties only. To get qualified, please contact us via the contact form at the bottom of the page.
// Going Beyond Extraordinary

2021
The journey begins.
In 2021, we founded 99industries. How the name suggests, we do not feel bound to any industry, business sector or niche, in any way.
2025
Getting closer to launch.
As the first concepts reached maturity, we incorporated Avonao and Incredible, Inc., to be fully equipped for the milestones ahead.
2026
Get ready to rumble.
Our first products will launch somewhere in 2026 and we are ready to fully disrupt the industries and markets they will be part of.

The next industrial revolution is upon us and it’s rewriting what it means to be human in a truly machine-shaped world — led by those unafraid to not just rethink the approach, but to rethink everything.

Jake Revant
Inventor & Product Developer
// Going Beyond Extraordinary

2021
The journey begins.
In 2021, we founded 99industries. How the name suggests, we do not feel bound to any industry, business sector or niche, in any way.
2025
Getting closer to launch.
As the first concepts reached maturity, we incorporated Avonao and Incredible, Inc., to be fully equipped for the milestones ahead.
2026
Get ready to rumble.
Our first products will launch somewhere in 2026 and we are ready to fully disrupt the industries and markets they will be part of.

The next industrial revolution is upon us and it’s rewriting what it means to be human in a truly machine-shaped world — led by those unafraid to not just rethink the approach, but to rethink everything.

Jake Revant
Inventor & Product Developer

// Going Beyond Extraordinary
2021
The journey begins.
In 2021, we founded 99industries. How the name suggests, we do not feel bound to any industry, business sector or niche, in any way.
2025
Getting closer to launch.
As the first concepts reached maturity, we incorporated Avonao and Incredible, Inc., to be fully equipped for the milestones ahead.
2026
Get ready to rumble.
Our first products will launch somewhere in 2026 and we are ready to fully disrupt the industries and markets they will be part of.

The next industrial revolution is upon us and it’s rewriting what it means to be human in a truly machine-shaped world — led by those unafraid to not just rethink the approach, but to rethink everything.

Jake Revant
Inventor & Product Developer
// Questions & Answers
Founder's View
“For me, developing a product or business model is never about thinking small — it’s about designing for the big picture. Implementation will follow in small or large steps, but always with the goal of turning the original vision into a market-shaping reality at the pace of scale.”
— Jake Revant, Founder Definity Labs
How long have you been around?
We began ideating and developing our first products and business models over five years ago, leading to the founding of 99industries in 2021. Now that we’re ready to bring our first projects to market, we’ve established Avonao & Incredible, Inc. and, alongside it, launched our deep-tech arm as a spin-off and as an own entity: Definity Labs, Inc.
What does the word ‘Definity’ in your name mean?
The name Definity Labs actually emerged from a simple typo. While typing the word ‘definitely’, a left hand finger hit the y-key. At that moment, we knew that we had – definitely – found that perfect name for our deep-tech arm. For us, it represents the fusion of ‘infinity’—symbolizing endless ideas, possibilities, ambition, and creativity—with ‘definitive and definitely,’ meaning to make things concrete: not just dreaming of innovation or planning it, but turning real innovations into reality, in line with our guiding principle: “The Future starts with We.” and to always achieve this in a cooperation together with strong expert partners.
Are you a startup accelerator or incubator?
No, we are not an investment firm, fund, startup accelerator, or incubator. We also do not work with private investors or engage in crowdfunding. We exclusively collaborate with reputable commercial entities such as VCs, accelerators, incubators, traditional investment funds, banks, and similar institutions — no exceptions.
We structure our projects and corresponding business plans around standard funding models, starting with bootstrapping, followed by pre-seed and seed rounds, and progressing through Series A and Series B, including access to established grant and funding programs.
Yet, our work can be described as a “product idea and business model concept accelerator and incubator”, but not in the typical sense of what a startup accelerator or incubator does. We incubate and accelerate ideas into feasible and viable business concepts that we realize with strong expert VC partners.
What’s your professional background?
Our founder is an expert in AI, software, cloud, and the development of products and business models. He originally comes from an academic background in aviation management and spent several years in the eCommerce sector. For the past 10 years, he has worked as a researcher specializing in commercial products and business models and shifted into development in 2021 in addition. Over the years, he has earned numerous certifications in software and cloud technologies, business management, customer journey management, agile leadership, agile project management, PRINCE2-certified project management and many others. He considers himself a true life-long learner.
I’m interested in a project partnership — how does that usually work with you?
Project partnerships are close collaborations between you and us, with the shared goal of turning a product and its associated business venture into a success. We work together on validating the concept, developing the business plans and all relevant documentation, assembling a team, and jointly taking on the responsibilities — as well as the burdens — of the project. The same applies to any profits and distributions generated through the product and the company.
If you believe our goals and strengths align — or complement each other — feel free to reach out through the contact form and send us a message.
// Questions & Answers
Founder's View
“For me, developing a product or business model is never about thinking small — it’s about designing for the big picture. Implementation will follow in small or large steps, but always with the goal of turning the original vision into a market-shaping reality at the pace of scale.”
— Jake Revant, Founder Definity Labs
How long have you been around?
We began ideating and developing our first products and business models over five years ago, leading to the founding of 99industries in 2021. Now that we’re ready to bring our first projects to market, we’ve established Avonao & Incredible, Inc. and, alongside it, launched our deep-tech arm as a spin-off and as an own entity: Definity Labs, Inc.
What does the word ‘Definity’ in your name mean?
The name Definity Labs actually emerged from a simple typo. While typing the word ‘definitely’, a left hand finger hit the y-key. At that moment, we knew that we had – definitely – found that perfect name for our deep-tech arm. For us, it represents the fusion of ‘infinity’—symbolizing endless ideas, possibilities, ambition, and creativity—with ‘definitive and definitely,’ meaning to make things concrete: not just dreaming of innovation or planning it, but turning real innovations into reality, in line with our guiding principle: “The Future starts with We.” and to always achieve this in a cooperation together with strong expert partners.
Are you a startup accelerator or incubator?
No, we are not an investment firm, fund, startup accelerator, or incubator. We also do not work with private investors or engage in crowdfunding. We exclusively collaborate with reputable commercial entities such as VCs, accelerators, incubators, traditional investment funds, banks, and similar institutions — no exceptions.
We structure our projects and corresponding business plans around standard funding models, starting with bootstrapping, followed by pre-seed and seed rounds, and progressing through Series A and Series B, including access to established grant and funding programs.
Yet, our work can be described as a “product idea and business model concept accelerator and incubator”, but not in the typical sense of what a startup accelerator or incubator does. We incubate and accelerate ideas into feasible and viable business concepts that we realize with strong expert VC partners.
What’s your professional background?
Our founder is an expert in AI, software, cloud, and the development of products and business models. He originally comes from an academic background in aviation management and spent several years in the eCommerce sector. For the past 10 years, he has worked as a researcher specializing in commercial products and business models and shifted into development in 2021 in addition. Over the years, he has earned numerous certifications in software and cloud technologies, business management, customer journey management, agile leadership, agile project management, PRINCE2-certified project management and many others. He considers himself a true life-long learner.
I’m interested in a project partnership — how does that usually work with you?
Project partnerships are close collaborations between you and us, with the shared goal of turning a product and its associated business venture into a success. We work together on validating the concept, developing the business plans and all relevant documentation, assembling a team, and jointly taking on the responsibilities — as well as the burdens — of the project. The same applies to any profits and distributions generated through the product and the company.
If you believe our goals and strengths align — or complement each other — feel free to reach out through the contact form and send us a message.
More questions? Or are you ready to build the future together with us?
// Follow us
Spark the Fire!
Connect with us to discover what we do and how we can work together. We support Meta Quest, Apple Vision Pro + many other compatible VR systems.
Join us in VR to explore ideas, prototypes, and possibilities in real time — wherever you are, face-to-face, in our virtual space.
More questions? Or are you ready to build the future together with us?
// Follow us
Spark the Fire!
Connect with us to discover what we do and how we can work together. We support Meta Quest, Apple Vision Pro + many other compatible VR systems.
Join us in VR to explore ideas, prototypes, and possibilities in real time — wherever you are, face-to-face, in our virtual space.
More questions? Or are you ready to build the future together with us?
// Follow us
Spark the Fire!
Connect with us to discover what we do and how we can work together. We support Meta Quest, Apple Vision Pro + many other compatible VR systems.
Join us in VR to explore ideas, prototypes, and possibilities in real time — wherever you are, face-to-face, in our virtual space.
More questions? Or are you ready to build the future together with us?
// Follow us
Spark the Fire!
Connect with us to discover what we do and how we can work together. We support Meta Quest, Apple Vision Pro + many other compatible VR systems.